Carhartt WIP x Strata Records

Carhartt WIP presenta junto al sello de Strata Records una nueva colección de camisetas dentro de la línea Sound of Detroit

Asociado a músicos de la talla de Charles Mingus, Elvin Jones o Herbie Hancock, el sello Strata Records nace a finales de los 60 en Detroit. Sus creadores son otros 2 mitos del jazz, el pianista Kenny Cox y el trompetista Charles Moore. Aparte de su labor discográfica, también desempeñaron una labor emprendedora con el proyecto Detroit Jazz Renaissance cuyo objetivo era promocionar globalmente la escena jazzística de la ciudad… llegando a crear una galería de arte.

A día de hoy el sello sigue vigente de la mano del neoyorquino Dj Amir, quien ha hecho equipo con Carhartt WIP para recuperar la gráfica histórica del sello en forma de 4 camisetas. El lanzamiento tuvo lugar el pasado 19 de agosto con una sesión radiofónica exclusiva preparada por Dj Amir, la Carhatt WIP Strata Radio Show. Además, las tiendas Carhartt WIP distribuirán gratuito con la historia del sello Strata.

La colección ya está disponible en: <www.carhartt-wip.com>

Foto Arriba
All Musics For All Peoples es el eslogan original del catálogo Strata del 74.
All musics for all peoples is the original slogan taken from the 1974 Strata Catalogue, printed in its original font. As they put it back then: We hope you’ll come to trust Strata Records to present not only quality music of your favourite idiom, but to introduce you to the quality music of idioms that you have never experienced or cared for.

Carhartt WIP x Strata Records
Diseño original del cartel que anunciaba en 1973 el concierto de Hernie Hancock en Strata Concert Gallery.
Original artwork for a Herbie Hancock show at the Strata Concert Gallery in Detroit, 1973. The venue at 46 Selden Street was the second home of the gallery from 1972 to 1974, after the first one opened in 1970 and had to close only one year later.

Following the in demand Sound of Detroit series, Carhartt WIP now joins forces with one of Detroit’s truly original Jazz labels Strata Records.

Legendary Detroit based Strata Records was launched by pianist Kenny Cox and trumpeter Charles Moore in the late 1960s. It became the charismatic centre for Detroit’s Jazz scene in the late sixties and early seventies and it was a destination for heavyweight musicians like Charles Mingus, Elvin Jones and Herbie Hancock whenever they were in town. Strata’s principles are focused on artistic freedom, a philosophy that is still going strong to this day. Their albums embody a wonderfully expansive approach to music-making that is truly distinct, and although they were pressed in small quantities, their cult following continues to expand. Beside releasing music, the Strata people also did a lot of social work in Detroit. For example the Detroit Jazz Renaissance was a public project that started in the late 70‘s to support the crumbling Detroit Jazz scene with the aim of finding new music venues. Furthermore they also ran an art gallery.

Today the New York City based DJ, record collector and label manager DJ Amir takes care of the Strata catalogue and has re-released some of their greatest records. He also found a lot of un-released treasures in the Strata archives that he continues to reveal to the world. Now Carhartt WIP pays a tribute to the outstanding work of the label with an exclusive Strata collection that toys around with the graphic world of this influential record company from Detroit. The launch of the collection takes place on 19th of August and gets accompanied by an exclusive Carhartt WIP Strata Radio show prepared by DJ Amir and a free of charge paper magazine that will hit our Carhartt WIP stores to tell the story behind Strata.

Carhartt WIP x Strata Records
Logotipo de 1979 para uno de los eventos de The Detroit Jazz Reinaissance, proyecto social de Strata para promocionar la escena de Jazz en Detroit
The Detroit Jazz Renaissance was a public project that started at the end of the 1970ies to support the crumbling Detroit Jazz scene with the aim to find new venues for the music to happen in. The logo is taken from a 1979 poster promoting a show of Detroit jazz artists, amongst them Strata Records artist Leyman Woodward.

Carhartt WIP x Strata Records
Imagen del poster original que anunciaba la programación de un concierto mítico del 79 con todas las estrellas del jazz del momento en el Power Centre de Ann Arbour.
Original artwork taken from a 1979 tour poster promoting an all-star show of Detroit jazz artists at the Power Centre in Ann Arbour, amongst them Strata Records artist Leyman Woodward. The headliners of the show were Griot Galaxy, Sam Sanders & Visions and The Paradise Theatre Orchestra.