Después de 30 años, Nike hace realidad las zapatillas que sorprendieron al mundo en Regreso al Futuro
Hoy se supone que vivimos ese futuro imaginario de la película que nos hizo viajar en el tiempo con Michael J. Fox. Algunas de las cosas que vimos en el film jamás se hicieron realidad, pero, sin embargo, otras sí. Por ejemplo, las zapatillas Nike Mag, el modelo que lucía el joven Michael J.Fox y que destacaba por su innovador sistema de cordones. “Empezamos creando algo para la ficción, y lo convertimos en una realidad, inventando una nueva tecnología que beneficia a todos los atletas”, comenta Mark Parker, presidente y director ejecutivo de Nike Inc.
El nuevo invento combina el arquetipo del invento original, denominado cordones automáticos, con la tecnología digital del momento. El resultado es un sistema sensible, capaz de percibir el movimiento de quien lo lleva, y de proporcionar comodidad y sujeción adaptables según sea necesario. De momento es la primera adaptación. Y ha sido un regalo para Michael J. Fox, el primero en llevar esta zapa, aunque fuera en la ficción.
Las zapatillas Nike Mag 2015 son una edición limitada. Únicamente estarán disponibles en subasta y todos los beneficios se destinarán a la Michael J. Fox Foundation for Parkinson’s Research (Fundación Michael J. Fox para la Investigación del Parkinson). Los detalles concretos de las subastas se publicarán en Nike News y a través de Twitter @Nike, en la primavera de 2016.
Almost 30 years ago, Nike was asked to collaborate on a movie that would feature scenes set in the futuristic world of 2015. The brand was challenged to imagine sneakers that would suit the inhabitants of the advanced era. The innovation team, which regularly looks into a crystal ball of athlete insight and technology to project the future of sport, took that task further.
The resulting Nike Mag reinvented the conventional lacing system, integrating it into an inimitable design that became an enduring beacon of popular culture. As Nike, Inc. President and Chief Executive Officer Mark Parker put it, “We started creating something for fiction and we turned it into fact, inventing a new technology that will benefit all athletes.”
Today, Nike delivered a gift to Michael J. Fox introducing the innovation to the shoe’s first, and most celebrated, wearer.
This innovation advances what was coined the Nike Mag’s “power laces,” combining the archetype invention with digital technology. The result is an individually responsive system that senses the wearer’s motion to provide adaptive on-demand comfort and support. But this is just the first iteration.
Nike continues to test this technology across multiple sports, incorporating feedback into future game-changing footwear with unprecedented performance features that have the potential to impact athletes around the world.
“By imagining the future, we create it. Product that comes alive, with on-demand comfort and support when you need, product that senses you and adapts to you is right around the corner,” added Parker.
The 2015 Nike Mag is a limited edition release. It will only be available via auction, with all proceeds going to the Michael J. Fox Foundation for Parkinson’s Research. The specific details on the auctions will be posted to Nike News and via Twitter @Nike in spring 2016.
