The New Peru

Photographer: Junior Tokumaru
Art Direction and Styling : Jorders
Model: Stefania Merea
A Production by Pulga
Brands: Jorders, Tbq, Dhosis, The Powerpop Project, In Volvo, Maria Project, Sassy x Pulga

Abut Pulga: Showcasing alternative young fashion designers since 2004, Pulga La Tienda is one of the leader stores of the Peruvian independent design movement. For the last 12 years, Pulga has been a meeting point for independent artists, musicians and young creative people. Pulga celebrates personal style and self-expression, going against the conservative society of Peru, and presents some of the most interesting street fashion projects of the city. Located in the heart of Miraflores district, Pulga represents a young and fresh point of view of the city of Lima.

About Jorders: Accumulate, store, hoard. Jorders was born from saturated armoires, stacked with dusty clothes and knickknacks and a taste for treasure hunting . It is not the mystique of detachment or an environmental initiative, although it bids rotation and reuse. It’s not retro. It doesn’t come from the need to recreate past times, but gathers them, confuses them and reinterprets them as memory does. Jorders offers the opportunity to take clothes and unique accessories , and redefine them in a new aesthetic, amalgamate the past, present and future in a single moment.